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Timing is Everything

Client: OCBC Bank

To launch a refreshed iOCBC Trading Platform, we looked to the simplest yet most overlooked factor in investment - time. A relatable scenario was used to represent how timing can greatly influence an outcome.

Credits:

Agency: GOVT Singapore

Creative Directors: Tim Chan, Jimmy Neo

Copywriter: Shaun Tan

Art Director: Muk Kexin

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We drew inspiration from an icon that all traders are familiar with - candlesticks. Whether got lucky and bought low or got in at an all time high, iOCBC's trading tools help you spot opportunities at the right time.

Agency: GOVT Singapore     Creative Directors: Tim Chan, Jimmy Neo     Copywriter: Shaun Tan     Art Director: Muk Kexin

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