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Timing is Everything

Client: OCBC Bank

Project type: Digital Campaign

To launch a refreshed iOCBC Trading Platform, we looked to the simplest yet most overlooked factor in investment - time. A relatable scenario was used to represent how timing can greatly influence an outcome.

candlestick.png

We drew inspiration from an icon that all traders are familiar with - Candlesticks.

Whether you bought the dip or entered at the peak, iOCBC's trading tools help you spot opportunities at the right time.

Showcasing different types of trades to target various traders:

01  Telecom

02  Sustainable ETF

03  Electric Cars

04  REITs

Concept development, Creative direction, Social marketing, Storyboarding, Visual strategy
 

Agency: GOVT Singapore
Creative Directors: Tim Chan, Jimmy Neo
Copywriter: Shaun Tan
Art Director: Muk Kexin

© 2025 By Kexin Muk. 

Sharing information from this site can be a breach of copyright. 

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