Built Different
Client: OCBC Bank
Project type: Digital campaign
A common misconception is that young people prefer spending over saving, but the data from the yearly Financial Wellness Index debunks this stereotype.
Our goal is to convey that OCBC acknowledges this and aims to inspire you to take control of your financial well-being on your own terms. We achieve this by tapping into their unique financial habits and concerns.
We then transform the yearly data into relatable and visually engaging content, covering several financial touch points: investment, savings, protection, budgets and more.
This content is strategically placed online, in print, and at OCBC branches to maximize visibility.
Customers see the bank as a trusted ally in their financial journey, which has greatly increased their loyalty and engagement.