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Built Different

Client: OCBC Bank

A common misconception is that young people prefer spending over saving, but the data from the yearly Financial Wellness Index debunks this stereotype.

Our goal is to convey that OCBC acknowledges this and aims to inspire you to take control of your financial well-being on your own terms. We achieve this by transforming the yearly data into relatable and visually engaging content.

Online + In Branch

This content is strategically placed both online and at OCBC branches to maximize visibility.

It is displayed in newspapers, amplifying its reach and impact to enhance overall awareness.


Agency: GOVT Singapore     Copywriter: Shaun Tan      Art Director: Muk Kexin

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