The PayLah! S$100,000 SGWave
Client: DBS Bank
Project type: Occasion-based advertising
Awarded Best Event for Games & Contests in Marketing Magazine
Introducing the very first interactive mobile activation for DBS PayLah! to kick off Singapore’s grand 50th birthday celebration.
This event aimed to unite the nation in a fun and interactive way using modern technology, encouraging everyone to participate by waving their phones as if waving a flag.
We showcase people waving their phones in charming and captivating ways, calling for participation across digital platforms, outdoor spaces, and print media.
People participated the nationwide celebration by waving their phone like a flag and win instant cash.
The campaign was a tremendous success, gaining eyeballs and encouraging widespread participation in this nationwide initiative.