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NAV, Your Financial GPS

Client: DBS Bank

Project type: Launch campaign

Turn Your Bling Bling Into Ka-Ching-Ching!

Ever felt afraid to ask the wrong financial question? DBS Bank is introducing a new platform to educate young adults on how to navigate through life's changes, uncertainties and opportunities. We adopt a tongue-in-cheek approach, using witty copy and quirky visual treatments to make the concept more appealing and engaging.

 

This strategy can break down barriers and make financial topics less intimidating.

NAV HUB

A welcoming, non-judgmental, and private space was designed where individuals can seek financial advice without the fear of sounding uninformed or inexperienced.

Concept development, On ground activation, Visual strategy, Website

Agency: Tribal Worldwide Singapore      Head of Copy: Juliana Koh      Art Directors: Elmy, Muk Kexin

© 2024 By Kexin Muk. 

Sharing information from this site can be a breach of copyright. 

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