NAV, Your Financial GPS
Client: DBS Bank
Project type: Launch campaign
Turn Your Bling Bling Into Ka-Ching-Ching!
Ever felt afraid to ask the wrong financial question? DBS Bank is introducing a new platform to educate young adults on how to navigate through life's changes, uncertainties and opportunities. We adopt a tongue-in-cheek approach, using witty copy and quirky visual treatments to make the concept more appealing and engaging.
This strategy can break down barriers and make financial topics less intimidating.





NAV HUB
A welcoming, non-judgmental, and private space was designed where individuals can seek financial advice without the fear of sounding uninformed or inexperienced.
Concept development, On ground activation, Visual strategy, Website
Agency: Tribal Worldwide Singapore Head of Copy: Juliana Koh Art Directors: Elmy, Muk Kexin