Social Media Refresh
Client: DBS Bank & POSB Bank
Project type: Digital Media
Our task was to position DBS & POSB Bank as tech-savvy and fresh.
This new colour scheme emphasizes on streamlined aesthetic, which aligns with our goal of presenting the brand as both innovative and approachable. The result is a visually cohesive look that not only reflects the fresh perspective of DBS/POSB but also making it fun and refreshing.
Playful visuals with simple animations not only make our content visually appealing but also create a fun and interactive experience that resonates with younger users.
This approach ensures that our message is shareable, making a lasting impact in the fast-paced world of social media.
Creative direction, Social marketing
Agency: Tribal Worldwide Singapore
Creative Directors: Francis Ooi, Chris Lim
Art Directors: Ivan Yeh, Muk Kexin