100 Bites of Singapore
Client: Accor Hotel
Project type: Augmented reality
Awarded Silver for Brilliant Use of Advertising at The Drums Awards Marketing APAC 2024
In collaboration with Accor Hotels and the Singapore Tourism Board, we have developed a tech-savvy dining event that allows diners to explore Singapore's rich culinary history.
Four hotels are handpicked from Accor's diverse portfolio. Each menu is inspired by the hotels' own neighbourhoods, featuring a kaleidoscope of flavours made from locally sourced, sustainable ingredients.
Allie, the virtual dining host, is accessible via a QR code in these restaurants.
She will share the cultural significance and sustainable origins of each bite, providing diners with a richer understanding of each spoonful of flavours.
To further delve into the history of Singapore, diners can watch videos describing the food culture of each neighbourhood, ranging from hawker-inspired dishes in Bras Basah to aromatic spices in Kampong Gelam.
VR Allie also reached out to food lovers worldwide through facebook livestreams, IG filter and digital ads, offering a preview of Singapore's multicultural delights.
This campaign has generated +172% increase in room reservations.
Augmented reality, Concept development, Creative direction, On ground activation, Print, Social marketing, Storyboarding
Agency: DENTSU Creative
Group Head Copywriter: Kay Jen Ong
Senior Copywriter: Wei Lim
Senior Art Director: Muk Kexin
Junior Art Director: Nina Neo