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The PayLah! SGWave

Client: DBS Bank

On Singapore's 50th birthday, we celebrate National Day with the PayLah! S$100000 SGWave!

We achieve that by leveraging DBS PayLah!, a mobile application, that provides mobile payment and mobile wallet service. A shake mechanism was implemented to sense phone shakes.
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People participated the nationwide celebration by waving their phone like a flag and win instant cash.

It has received overwhelming responses.

Awarded Best Event for Games & Contests

Marketing Magazine

1.8m

PayLah! Users To Date

+50% 

PayLah! App Usage

Agency: Tribal Worldwide Singapore     Creative Director: Francis Ooi, Chris Lim    Copywriter: Grace Lim     Art Directors: Eunice Sim, Muk Kexin    Production: ColorTV Studio

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