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Client: JIL New Zealand
Project type: Website rebrand
JIL New Zealand is founded on the principles of family, sustainability and health, to raise awareness of the importance of nutrition to a healthy lifestyle.
Our brief was to reintroduce JIL with products made with 100% natural ingredients from New Zealand. In order for a smoother user experience, an e-commerce website was redesigned.
These products are presented in a manner that evokes a sense of calmness and tranquility, emphasizing their natural origins.
Each item is thoughtfully designed with visuals that incorporate lush greenery, serene water elements, and the rugged beauty of New Zealand's wilderness.
Proposed Instagram stories ads create further awareness of the brand, and redefine how they present their products to consumers.
All videos were shot in New Zealand.