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Little Superstars

Client: POSB Bank

For our new POSB Smiley Child Development Account (CDA), we get kids to be part of the campaign!


Parents shared adorable videos of their child jumping, crying, eating, sleeping, singing or doing just about anything. Like an audition, submissions were screened and compiled into a fun video to introduce POSB Smiley CDA. Let’s watch our little superstars in action!

Agency: Tribal Worldwide Singapore      Creative Director: Francis Ooi, Chris Lim      Copywriter: Joseph Seah      Art Director: Muk Kexin

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