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Little Superstars
Client: POSB Bank
Project type: Product launch campaign
For our new POSB Smiley Child Development Account (CDA), we get kids to be part of the campaign!
Parents shared adorable videos of their child jumping, crying, eating, sleeping, singing or doing just about anything. Like an audition, submissions were screened and compiled into a fun video to introduce POSB Smiley CDA. Let’s watch our little superstars in action!
Concept development, Social marketing
Agency: Tribal Worldwide Singapore Creative Director: Francis Ooi, Chris Lim Copywriter: Joseph Seah Art Director: Muk Kexin
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