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100 Bites

Client: Accor Hotel 

In collaboration with Accor Hotels and the Singapore Tourism Board, we have come up with a tech-savvy dining event that allows diners to dive into Singapore's rich history.

Four hotels are handpicked from Accor’s diverse portfolio. Each menu is inspired by the hotels' own neighbourhoods, featuring dishes made from locally sourced, sustainable ingredients. 

Augmented Reality

Allie, our virtual dining host, comes from the world of generative art and runs on live motion capture (mocap) technology. You can access her through a QR code in the restaurants.

She will share the cultural significance and sustainable origins of each bite, providing diners with a richer understanding of each spoonful of flavours.

Locale Storytelling

To further delve into the narratives, there are videos describing the food culture of each neighbourhood in Singapore, ranging from hawker-inspired dishes in Bras Basah to aromatic spices in Kampong Gelam.

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Social

Digital Banners

IG Ads

Carousel Ads

FB Livestream

VR Allie also reached out to food lovers worldwide through livestreams and digital ads, offering a preview of Singapore's multicultural delights. 

Agency: DENTSU Creative     Head of Copy: Kay Jen Ong     Senior Art Director: Muk Kexin     Junior Art Director: Nina Neo

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